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Wells Fargo, Falcons to Launch HBCU Fellowship Program

The Atlanta Falcons and Wells Fargo have announced a five-year sponsorship agreement, making Wells Fargo an official bank of the Falcons.

In addition to branded cards and content, Wells Fargo and the Falcons will work together to develop a Historically Black Colleges and University Fellowship Program, aimed at creating more formalized relationships with local HBCU’s and more career opportunities for HBCU graduates.

The partnership, slated to run through the 2026 season, will give Falcons fans the opportunity to choose from four different Falcons-branded Wells Fargo debit cards. Wells Fargo will also present the “Rise Up Warm-Up” digital series, which will feature behind-the-scenes content during player arrivals, warmups and pregame.

“We are excited to launch our partnership with Wells Fargo, which will allow us to give our fans another way to show off their fandom,” said AMB Sports and Entertainment Vice President of Corporate Partnerships Mace Aluia. “Collaborating with a like-minded organization like Wells Fargo to find way to give back to our communities is very important to us.”

Pam Batalis, SVP of Sponsorship and &Brand Engagement for Wells Fargo added: “Wells Fargo is looking forward to creating memorable experiences for our Falcon-fan customers by tapping into a major passing point in their lives. And, together with AMB Sports and Entertainment, we plan to create lasting, positive change in the greater Atlanta area through the joint development of an HBCU Fellowship Program.”

Last updated on December 7, 2022

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