Atlanta based entrepreneur and TV/Film producer Tiffany Y-esha Griffin wants to provide more positive and empowering programming to the Black community. For that reason, she has launched The ACE Network, a platform that will showcase a variety of content as well as provide talented and emerging artists and creatives with more visibility.
“Our focus is to create something of impact where people truly have a voice that is not altered and manipulated, and where people can see diverse and authentic representations of Black people and our interests,” Griffin said.
Among the programming on the ACE Network will be music videos, documentaries, scripted and unscripted shows, short films, and movies covering genres from comedy and action to drama and sci-fi.
“When I was growing up, I watched shows like 106 and Park, Teen Summit, Rap City Tha Basement, TRL, Family Matters, Martin, Real World, Road Rules, and Dawson’s Creek,” she said. “We had networks like TGIF and UPN. So, I want to bring that vibe and sense of community from the 1990s and early 2000s into the present day for this generation.”
A St. Louis native, Griffin was a recording artist during her teenage years in the early 2000s, known by her stage name, Y-esha. She would win an Artist of The Year award, land songs on local radio stations and sign a small development deal with Jive Records. She also teamed up with late St. Louis rap sensation, Huey, and later went on a music tour.
“I always wanted to be a rap superstar,” Griffin said. “But I decided to go to college at Missouri State University to learn the back end of things so I wouldn’t get screwed over in business. I ended up studying Electronic Media Production, where we worked in recording studios, on TV sets, learned how to run the cameras for a news station, and they taught us 3D animation. We also learned how to put the boards together and run your own system. That’s not what I initially wanted to do, but it ended up opening a whole new world for me.”
After graduation, Griffin maintained her love for music, but developed an appreciation for the power of media. In 2006, she launched her own production company, REEL Point of View Media. On her long list of production credits are A Day in the Life of Ronnie, featuring Ronnie DeVoe of the legendary RandB group New Edition, the UPN series Da Hookup, the web series Black N Boomin’, and several others. She has also worked as a media consultant for COX Communications, covering events, producing animated training programs, and she successfully launched CareTube, a platform that assists agents with customer service calls.
Still, despite learning many valuable lessons and witnessing firsthand the power of media at a major corporation, Griffin made some troubling observations that are not uncommon for those like her.
“In most cases I was the only Black woman in the room, and I noticed that a lot of things are smoke and mirrors,” she said. “I never really felt like I had a voice, instead, I was just another check in the diversity and inclusion box. Your voice, even if it is heard, is manipulated, and heard in a different way than it was intended by the time it reaches the decision-makers. I want to change that. I want people to be heard, which is why I started The ACE Network.”
In 2024, The ACE Network is focused on establishing a presence at major business, social and entertainment events, and is currently accepting ideas and submissions from entrepreneurs, content creators, filmmakers, and music artists.
To learn more about The ACE Network, visit www.theacenetwork.net and follow on Instagram here. Viewers can watch with ROKU or Fire TV.
Last updated on May 16, 2024